About James Haig

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So far James Haig has created 3 blog entries.

Why Keeping Customers Engaged with Your Digital Channels is Vital

2017-11-07T15:01:43+00:00October 3rd, 2017|Categories: Digital Transformation|

It’s a regular source of amazement to us that so many brands will first spend a five- or six-figure sum on building a new app, only to undercook their efforts to drive engagement once the app has gone live. They’re doing the really expensive bit, then missing out on the payoff. For brands undergoing a [...]

Aggregation: Why One App is Better Than Two

2017-11-07T14:58:12+00:00September 25th, 2017|Categories: App Aggregation|

Aggregate (verb): to form or group things into a cluster According to new research from App Annie, the average smartphone owner uses 9 apps per day, and 30 per month. When you consider that for most people, these tallies will include heavyweight apps like Facebook Messenger, Google Maps and Snapchat, it becomes clear that most [...]

Spotlight: Apps & The Insurance Industry

2017-10-27T13:36:36+00:00September 18th, 2017|Categories: Digital Transformation|

Technology is transforming the insurance industry. Join us as we look at some of the ways insurers have started using apps to get customers more engaged, improve their services, and in some cases to transform their offering altogether. Insurance has always had a part to play in our most exciting stories. We’re not being tongue-in-cheek. [...]