About James Haig

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So far James Haig has created 6 blog entries.

How Magpie Expedites Digital Transformation

2019-08-28T11:04:50+00:00October 22nd, 2017|Categories: Digital Transformation|

Before you start spending on digital transformation, you need to work out how to make the journey as efficiently as possible. This article spells out how we can help you cut the demands of your digital transformation, without cutting corners. “CIOs spend 18% of their budgets in support of digitalisation, and analysts expect budgets for [...]

5 Factors that Help Customers Embrace Digital Transformation

2019-08-28T11:04:56+00:00October 16th, 2017|Categories: Digital Transformation|

Getting customers to embrace new digital channels is one of the defining business challenges of our time. 84% of companies are failing in this regard – whilst the successful minority are growing rapidly and making headlines. We know which of the two groups we’d rather fall into. For many brands, the key obstacle to digital [...]

Spotlight: Apps & Financial Services

2019-08-28T11:05:01+00:00October 10th, 2017|Categories: App Aggregation, Industry Updated|

Fintech is making personal finance an ever-present in people’s lives. Nowadays we don’t just visit our banks – we carry them in our pockets. This has shifted what banks do far beyond the remit of traditional banking services. Increasingly, apps, websites and other digital platforms are being used to deliver solutions that improve the user’s [...]

Why Keeping Customers Engaged with Your Digital Channels is Vital

2019-08-28T11:05:26+00:00October 3rd, 2017|Categories: Digital Transformation|

It’s a regular source of amazement to us that so many brands will first spend a five- or six-figure sum on building a new app, only to undercook their efforts to drive engagement once the app has gone live. They’re doing the really expensive bit, then missing out on the payoff. For brands undergoing a [...]

Aggregation: Why One App is Better Than Two

2019-08-28T11:05:31+00:00September 25th, 2017|Categories: App Aggregation|

Aggregate (verb): to form or group things into a cluster According to new research from App Annie, the average smartphone owner uses 9 apps per day, and 30 per month. When you consider that for most people, these tallies will include heavyweight apps like Facebook Messenger, Google Maps and Snapchat, it becomes clear that most [...]

Spotlight: Apps & The Insurance Industry

2019-08-28T11:05:36+00:00September 18th, 2017|Categories: Digital Transformation|

Technology is transforming the insurance industry. Join us as we look at some of the ways insurers have started using apps to get customers more engaged, improve their services, and in some cases to transform their offering altogether. Insurance has always had a part to play in our most exciting stories. We’re not being tongue-in-cheek. [...]